Packers’ LaFleur Returns to Spotlight in New Bellin Ads

Bellin Health is excited to announce the launch of two new commercials featuring Green Bay Packers head coach Matt LaFleur. These commercials spotlight Bellin Health’s premier Sports Medicine and Orthopedics offerings, as well as its exceptional Children’s and Adolescent services.

In the previous commercials, Coach LaFleur masterfully portrayed different roles to highlight services provided by Bellin Health. The first spot humorously depicted him as the “perfect parent,” overcoming the numerous hurdles associated with raising children. The second commercial, which debuted during this year’s Super Bowl and received national acclaim, showed Coach LaFleur channeling his inner teenager to display the importance of age-specific care.

To view the spots, click the links below:

  1. Perfect Parent Matt
  2. Teenage Matt

The first commercial of the new series, highlighting Bellin Health’s Sports Medicine and Orthopedics services, began airing last week and features Coach LaFleur at Bay Port High School’s football field. This location is a nod to Bellin Health Sports Medicine's partnership with Bay Port, which brings elite Sports Medicine care to the school’s student-athletes. Click here to view the current spot. While specific details of Bellin’s second commercial are being kept under wraps, the health system has shared that it does feature Howard-Suamico School District students. It is scheduled for an early 2024 release.

“We are thrilled to partner with Coach LaFleur once again to showcase our exceptional Sports Medicine and Orthopedics services, as well as our comprehensive Children’s and Adolescent services,” said Director of Bellin Brand, Marketing and Communications Melissa Quinn. “These commercials emphasize our dedication to providing exceptional care to those we serve and underscore our strong connection with the local community.”

Bellin Health involved several local partners in producing these commercials, reinforcing its commitment to community.

“We are sincerely grateful for the collaboration and support of our community partners to bring this campaign to life, specifically the Howard-Suamico school district for allowing us to use its facilities for the taping of these commercials,” Quinn added. “Stay tuned for more exciting updates as this campaign progresses.”