Packers, Bellin unveil new Hutson Center billboards

10/08/2008

GREEN BAY - The Green Bay Packers and Bellin Health unveiled new, football-themed billboards last week on the Don Hutson Center, the team’s indoor practice facility.

The new billboards feature a Packers player tackling an opposing player on one billboard. The slogan accompanying the football imagery reads: “Dislocation.” The second billboard positioned immediately to the right of the first reads: “This location,” and shows an image of Bellin’s electronic signage for its Family Medical Center-Ashwaubenon, XL Athletic Performance Center, Sports Medicine department and physician partners Green Bay Orthopedics and Orthopaedic Associates of Green Bay.

“This year’s billboards look great, again using a fun football theme,” said Packers President/CEO Mark Murphy. “We’re proud of our association with Bellin Health and what their health system represents as a model community organization.”

“It’s a humorous, lighthearted way to spotlight our services and the great partnership we have with the Green Bay Packers organization as their exclusive health care partner,” said George Kerwin, President and CEO at Bellin Health.

The billboards are a component of a partnership agreement announced last year, making the health system the exclusive health care partner of the Packers.

Both organizations have a shared history of partnering together on community events including the Superbowl of Safety, the Bellin Elite Football Combine and the Make the Right Call 911 campaign. Most recently, Bellin and the Packers teamed up to offer a free heart-screening program for active high school students, designed to test for hypertrophic cardiomyopathy, commonly known as HCM, a fatal condition.

Bellin Health, www.bellin.org, is an integrated health care delivery system based in Green Bay. It has serviced people in Northeast Wisconsin and Michigan’s Upper Peninsula since 1908. It is comprised of Bellin Hospital, Bellin Psychiatric Center, 25 Bellin Health Family Medical Center primary care physician clinics, and several retail health clinics known as Bellin Health FastCare. Bellin also operates Bellin Health Partners, a physician-hospital organization with 230 specialty physician members, the Oconto Hospital & Medical Center, a critical care access hospital in Oconto, Bellin Fitness Center with four locations, and Bellin College of Nursing. With its 2,500 employees, Bellin Health is known for its emphasis on preventive health care and is the region’s leader in cardiac, orthopedics, sports medicine, digestive health, mental health, and primary care medicine. Bellin has been recognized several times as a Top 100 Hospital and by other leading quality benchmark organizations.