Children’s Superbowl of Safety returns to Lambeau


Walk-through heart is new feature for Saturday, Jan. 29 event

GREEN BAY — Fire safety, the dangers of electricity and the importance of staying away from household chemicals are important lessons for children. And as the fight against childhood obesity rages on, heart health and physical fitness have become important topics as well.

That’s why on Saturday, Jan. 29, Bellin Health and Safe Kids will host the 12th Annual Superbowl of Safety event. The free family event, scheduled for 9-1 p.m. at the Lambeau Field Atrium, offers children and parents educational tips on a wide range of safety topics, including car seat, poison, sun and water safety, proper 9-1-1 dialing and crime prevention safety.

Admission and parking is free. All attending children will receive a gift.

New this year is a 21-foot-by-17-foot walk-through, inflatable, anatomically correct model of the human heart. “It’s an excellent learning tool that’s educational, yet fun to experience,” said Kelly Galler, a heart and vascular clinical coordinator at Bellin Health. The heart showcases valves and arteries and highlights defects and infections as well.

The annual Superbowl of safety event is a fun way to tackle serious safety issues, said Debbie Leoni, Bellin Health community outreach coordinator.

“This event gives parents expert advice on the best ways to keep our children safe,” she said. “Although there are serious messages being shared, like correct 9-1-1 emergency dialing, the messages are shared in a way that makes them fun and memorable for kids.”

Other event highlights will include a drive through Safety Town and an opportunity to see the Coast Guard helicopter land. Childrens’ entertainer Randy Peterson will perform, as will the high-energy Green Bay East High Stepperz dance group. Safety mascots will interact with children including Sparky the Fire Pup, Buckle Bear, Crash Test Dummies Vince and Larry, Clicket the Cricket and Louie the Lightning Bug.

Children also are encouraged to bring their torn or tattered stuffed animals for repair at the Stuffed Animal Repair station, as well as register to win a bicycle and a jersey and football autographed by Green Bay Packers wide receiver James Jones.

Safe Kids members at the event include: American Red Cross; Happily Ever After Animal Sanctuary, Bellin Health; Boys & Girls Club of Green Bay; Brown County Public Safety; Brown County Sheriff’s Department; Center for Childhood Safety; Crime Prevention Association of Brown County; the State Department of Natural Resources; De Pere Health Department; De Pere Police Department; Greater Green Bay YMCA; Green Bay, De Pere, Ashwaubenon and Howard Fire Rescue; National Weather Service; NEW Curative Rehabilitation; NEW ENT; Oneida Health Center; St. Vincent Hospital; U.S. Coast Guard Auxiliary; U.S. Consumer Product Safety Commission; the Brown County Lead Coalition, Wisconsin Public Service; and the Wisconsin State Patrol.

Other organizations contributing to the event are the Green Bay Packers, and Y100 Country Radio.

The Superbowl of Safety typically draws more than 2,000 people annually. For more information, visit