Packers, Bellin Health expand partnership
Features north gate sponsorship, Titletown Wellness initiatives
The Green Bay Packers and Bellin Health today announced that the Green Bay-based health system will enhance its relationship with the Packers to include sponsorship of the new north gate, along with a newly branded partnership to implement community health and wellness initiatives.
“We are pleased to build upon our relationship with Bellin Health with the goal of having a positive impact on the quality of life in our community,” said Packers President/CEO Mark Murphy. “As two community-owned and locally governed organizations, we share a deep commitment to Green Bay and the surrounding communities. Together, we form a formidable team to encourage health.”
The two organizations have partnered on a variety of initiatives since Bellin Health became the official healthcare partner of the Packers in 2007, including youth athlete heart screenings; Make the Right Call 911, encouraging proper use of 911 in an emergency; the Packers 5K; youth bike helmet giveaways at Training Camp; and Packers Family Night.
Future initiatives encouraging health, wellness and safety will be presented to the public under the newly developed “Titletown Wellness” brand. The Packers and Bellin Health will work in collaboration to develop and support the initiatives.
“Through this partnership we have the resources and exposure necessary to have a strong and sustainable effect on areas of great need in our community. Together, we form a powerful vehicle to encourage health,” said George Kerwin, President/CEO of Bellin Health. “We’re proud to be the official healthcare partner of the Packers and appreciate the organization’s dedication to maintaining strong local ties and supporting actions that benefit us all.”
The entrance is equipped with six elevators to serve as a key point of entry for those needing greater accessibility on gameday as well as club seat and suite holders. In addition, many of the Titletown Wellness events and initiatives will utilize the gate for non-gameday events.